Monitor the presence you have online. It is hard to determine if your firm has gotten bad search results or poor reviews online. Checking online search results helps you knock it down from the top of the page. Try to do this bi-monthly. Be prepared for anything when it comes to managing the reputation of your business. From nasty made-up rumors to seriously upset customers, you never know what may suddenly come up and harm your ability to conduct business. A good crisis management plan should be in place at all times and handled by a very competent team. A crucial element in reputation management is claiming your brand name, especially on the Internet. Make sure that no other business or individual is able to use your reputation to enhance their own agenda or to discredit you. Use only one name across all your online venues, including social media, and secure any obvious variations of it that a competitor could take advantage of.
Know where you customers are likely to be. If they go to a particular store or restaurant, go there a lot. By going where your customers are, you can learn about them better and provide better services. Many individuals are more relaxed in social situations and may open up more to you. Get involved with your community. One of the best ways to bolster your company’s reputation is to do charitable deeds in your community. By taking the time to give back to your community, you will receive good publicity and will also allow you a chance to talk with a lot of people that you otherwise would never get to talk to. Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what is not acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed. Keep track of how you handle each complaint, conflict or problem that comes your way. Write down the type of complaint and what steps you took to resolve the problem. Take note of what kinds of actions worked and which did not. This will help you strategize for the future so that you can maintain your online reputation with greater ease. Having a good reputation as an employer is also good for your business. Your employees are often in the first line of contact with your customers. An employee with a positive attitude about his job shows through in the service that he offers to customers. Therefore, treat your employees well.
Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines.
Customers like companies that are responsive. When a website visitor contacts you by filling out a form, respond to it within one business day – the sooner, the better. You want to make a a good first impression. When you respond quickly, you are telling your visitor that you are paying attention to his needs. You will quickly develop a reputation of providing great customer service this way. To stay current with your business reputation, watch what people say about your company online. Do searches for your company often, check forums, and look at social media. You can join in no matter the type of discussion. They will recognize the effort you are making and appreciate getting correct information right from the horse’s mouth, so to speak.
Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines. Do not take your reputation for granted. You must actively manage it to ensure that your company always has a good image. A company with bad reputation not only will not grow, but it can lose business bit by bit. Remember what you have learned here, and manage your business reputation the right way.
Carefully monitor your use of social media to be sure it provides the best possible impression of your company. Consumers look to social media to see who you are and what your business is all about, and it is vital that your company is portrayed in a positive light. Act like a human, but do not get too personal. One of the primary ways you can manage your reputation is to claim your business brand online and take charge of the content about you. Use either KnowEm.com, UserNameCheck.com or NameChk.com to locate every online instance of your business name popping up. You only need to use one, but any of them can let you know if anyone out there is misrepresenting your business or speaking ill of you.